The watchdog said that, given the complexity and fast-changing situation, it was "important that advertisers were cautious when linking developments in the UK's response to the pandemic to specific timeframes around which life might return to some level of normality, particularly when linking it to how confident consumers could be when making purchasing decisions".
The ASA also rapped Ryanair after people complained that the adverts were irresponsible. However, complaints that the adverts trivialised the impact of the pandemic on society and were offensive were not in breach of the advertising code, the ASA said.
The ASA said the Ryanair adverts had, in general, "over-claimed on this occasion". First class bidding algorithm comparable to leading RTB networks that calculates your campaign ad rank per boarding pass impression. Track the performance of your campaigns in real time using our analytics dashboard reporting the best performing routes and track your average cost per impression.
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