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To learn more or opt-out, read our Cookie Policy. Unfortunately for Apple, any good joke often contains a grain of truth. Apple reportedly shipped fewer than 1 million iPhones in the first half of this year, according to Counterpoint Research; less than 2 percent of the estimated 60 million plus smartphones that were shipped in the country during the time.
Apple, a company that seeks profitability per handset over sheer volume, has never really competed with the likes of Samsung in terms of overall smartphone shipments in India. Still, the latest numbers are disappointing for a company that was steadily increasing market share on a higher volume of sales in recent years.
Apple shipped 2. That number rose to 3. For the last three quarters, smartphone shipments in India have hovered around the 30 million units mark. The iPhone 6 is the most popular iPhone in India right now by a wide margin. Even though its internals are a generation older than the iPhone SE — which is essentially a faster iPhone 6s in a smaller body — and both are available at roughly the same price in fact the SE is often cheaper the iPhone 6 continues to be more popular for a couple of reasons.
The first is the bigger screen size, which is important when the smartphone is the only Internet-connected device you own, which is often the case in India. Second, is the fact that if you put your iPhone 6 in a case — which almost everyone does with their precious smartphone — it can basically pass off as an iPhone 8 at first glance, while the iPhone SE owners have no place to hide. While still expensive compared to most smartphones sold in India, the fact that these two iPhone models are often available at around Rs.
This strategy helped Apple grow in and through most of But with increased sales of cheaper iPhone models, the average selling price had to decline, and it seems not everyone in Cupertino was thrilled about that. Telecommunications Smartphone users in India Telecommunications Share of mobile operating systems in India Telecommunications Smartphone market share held by vendors in India Q1 Q1 Telecommunications India smartphone unit shipments Q2 Q2 Shangliao Sun.
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Bundle four Apple services. And enjoy more for less. Try it free 7. Get 3 months of Apple Arcade free when you buy an iPhone. The tech giant, which started manufacturing iPhones in India in , has been shifting some of its production from China to India. Also Read The churn is on at the Kota factory. The company is only going to make the iPhone 12 models here at the moment, while the Pro models will be imported from China.
According to experts, shifting some of the production to India is not only in the interest of Apple, but also the Indian economy, which has been trying to ramp up exports. While Apple has performed well in India over the past year, India still accounts for a tiny part of its manufacturing base, which means that it could significantly contribute to electronics exports.
The Cupertino, California-based company almost doubled its market share in India over
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